BMW:
DRIVE
&
THEM5EXP
Project
Brand Design Project
The BMW brand concept combines elegance with the exploration of esustainablity and personal growth. The branding concept for BMW campaign aims to capture the essence of the design through minimalistic yet impactful visuals, incorporating elements of shine to convey strength and authenticity. The name "BMW" serves as a guiding principle for the design, symbolizing germany's introspective journey after world warII and the emergance of holistic design theory.
The images for the BMW campaign feature clean lines and minimalist typography, with a subtle twist that reflects the concept of self-reflection. Something that is holistic, healing can't happen until one looks into the mirror a visual representation of reflection and symmetry. This design decision emphasizes the theme of self-exploration and encourages guests to contemplate their own inner beauty and potential.
Typography plays a central role in the branding design for the Campaign, with a focus on bold, geometric fonts that convey a sense of modernity and strength. ‘Inter’ typefaces are used predominantly, with occasional touches of the font to add contrast and sophistication. The use of typography as a key design element reinforces the brands commitment to design and individuality.
The color palette for BMW desigm is inspired by the natural hues of water and stone, evoking a sense of strength, stability, and grounding. Shades of gray, charcoal, and navy dominate the palette, with occasional pops of dark earth tones to add warmth and depth of the lighting. This color scheme reflects the cars connection to the land and its emphasis on authenticity and self-discovery.
Incorporating elements of brutalism into the branding design adds a layer of rawness and authenticity to the visual identity of Reflection. Sleek textures, angular shapes, and bold typography are used to create a sense of boldness and confidence, echoing the brands mission to empower guests to embrace their true selves and celebrate their uniqueness.
The branding design for BMW is a reflection of the brands core values and mission. By combining minimalistic aesthetics with exquisite details, the design communicates a message of strength, authenticity, and self-discovery. Through thoughtful typography, subtle symbolism, and a dark color palette, BMW invites guests to embark on a journey of introspection and personal growth while enjoying a truly exceptional viewing experience.
REFRENCES:
it’s non-commercial project
interior photos were taken from RENESA Architecture Design Interiors Studio
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Thom
Suvorova
